Oh the FOMO of not attending a Dreamforce in person this year! If you didn't already know, Dreamforce is an annual Salesforce conference that brings together thousands of innovators, entrepreneurs, and tech enthusiasts to showcase what’s next in customer relationship management (CRM), AI, and digital transformation. As always, Dreamforce was packed with exciting product launches, industry insights, and plenty of future-facing trends. Whether you attended in person or tuned in virtually, here are the top highlights from Dreamforce '24 that everyone’s talking about!
1. AI-Powered Innovation: Einstein 5.0 and More
Artificial Intelligence (AI) stole the show at Dreamforce '24. Salesforce unveiled Einstein 5.0, a major upgrade to their AI platform. The new version promises even more powerful AI-driven insights, advanced machine learning, and better natural language processing (NLP). What does this mean? Businesses will have more data-driven tools to predict customer behavior, automate workflows, and deliver personalized experiences.
The cool feature announced was Agentforce, an AI assistant integrated across Salesforce applications. It’s designed to handle everything from customer inquiries to generating content—saving teams tons of time and effort.
2. Hyperautomation: Automating Everything
Hyperautomation was a buzzword at Dreamforce this year, as Salesforce expanded its tools to automate just about every business process imaginable. The release of Flow Orchestrator 2.0 allows businesses to automate multi-step workflows, from sales pipelines to HR tasks, with ease. Whether you’re looking to streamline sales operations or customer service workflows, Salesforce’s hyperautomation tools can reduce manual tasks, giving teams more time to focus on higher-level work.
3. Sustainability at the Forefront
Sustainability was a major focus at Dreamforce '24, with Salesforce doubling down on helping businesses reduce their environmental footprint. The newly launched Net Zero Cloud 2.0 allows companies to track, analyze, and reduce their carbon emissions in real-time. It’s easier than ever to report on sustainability metrics and take actionable steps toward hitting net-zero goals.
They also introduced the Sustainability Exchange, a collaboration platform where businesses can share sustainability best practices and work together on eco-friendly projects. Dreamforce '24 made it clear: the future of business is green.
4. Magic with Salesforce Data Cloud
One of the biggest highlights from Dreamforce '24 was the expanded Salesforce Data Cloud. It allows businesses to collect and use real-time data to provide hyper-personalized customer experiences. Imagine being able to adjust your marketing campaigns based on live data from social media or customer interactions. With the enhanced Customer 360 feature, businesses can engage with customers more precisely, offering the right solution at the perfect moment.
5. Slack GPT ain't Slack'ing
Slack, which is now fully integrated into Salesforce, took center stage with some exciting new features at Dreamforce '24. The introduction of Slack GPT, powered by Salesforce’s AI, enables businesses to automate conversations, generate responses, and optimize team communications.
Even more impressive was the Slack Workflow Builder, a feature that allows non-technical users to create custom workflows right inside Slack. This means teams can automate their Slack channels to handle tasks like ticketing, approvals, and more without any coding required.
Bonus! Dreamfest: Imagine Dragons and Pink ✨
And last but not least, one of my favourite bands headlined this year! The Dreamfest '24 concert was headlined by Imagine Dragons and Pink. ✨ The concert is always one of the most talked-about aspects of Dreamforce, and this year was no exception.
Final Thoughts: Dreamforce '24 Sets the Stage for the Future
Dreamforce '24 showed us where the future of business is headed, and it’s all about AI, automation, and sustainability. Whether it was the launch of Einstein 5.0, innovations in hyperautomation, or new tools for remote work, Salesforce is continuing to push the boundaries of what’s possible.
As businesses navigate the evolving digital landscape, Dreamforce '24 made it clear: AI and automation will be the driving forces of innovation in the coming years. The future of CRM is here, and Salesforce is leading the way.
By Anthony Trinh. Anthony is the Founder and Principal Salesforce Consultant at Efforceless.
About Efforceless
Efforceless helps business leaders scale their teams. Founded only by seasoned current and former Shopify, Google and Salesforce employees, we combine Revenue Operations with a polished Salesforce implementation, and as a result, our clients have the smartest Salesforce team working for them at less than the cost of one Salesforce hire. For more information about Efforceless’ Salesforce consulting services and solutions, visit: www.efforceless.com
About Salesforce
Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com